L.O. Smith’s first job
At the age of 10, Lars did not want to be a burden to his benefactor Mr. Smith any longer. After getting his approval, he took up employment with the shopkeeper A.J. Skottsberg. The young boy realized that the business was not doing very well, and promptly set up what might have been Sweden’s very first PR campaign. He went down to a busy sea lane and simply informed every passing merchant of Skottsberg’s high quality goods. It didn’t take long before the turnover had multiplied.
L.O. Smith’s Swedish competitors
Get to know Smith's competitors in Sweden. Some of them were even known as local...
L.O. Smith in the press
L.O. Smith figured frequently in the Swedish press, and this suited him perfectly.
Smith’s visionary idea: Champagne for the masses
In the 1870s, L.O. Smith’s budget champagne called Gulddroppen received a great deal of attention....
The vodka empire in the Swedish potato belt
During his glory days, L.O. Smith opened several factories. The headquarters for his liquor empire...